Coachlines - March 2022

30.03.22 Liveryman Richard Pugh

Behind the scenes at Morgan Car Company

On 7th March the Master was joined by 15 Coachmakers for a visit to The Morgan Car Company in Malvern, Worcestershire, with several of the group having arrived the day before to explore the nearby area and the wonderful Malvern Hills.

Founded in 1910 by Henry Fredrick Stanley Morgan (HFS), the company has remained in Malvern ever since. Most people today know Morgan for the traditional British sports cars using ash frames and for the original aero engine three-wheeler.

Today, the company employs 200 staff and produces around 800 cars each year, which are exported to all corners of the globe. Each car is finished and assembled by hand. There are no robots in Malvern – sacre bleu! The visit coincided with the launch of the new Morgan Super 3 three-wheeler (3 due to the three-cylinder Ford power unit).

In recent years, the company has experienced challenging times and seen many changes to senior management, including the departure from the board of family members. In 2019, Italian company Investindustrial, brought much needed investment to the company.

The two-hour tour took Coachmakers through all stages and departments of production, before taking in the museum and archives, including an informative film and a short talk giving a fascinating oversight of the long history of car making in Malvern. Afterwards, lunch was taken in the canteen, part of the new visitor centre, rounding off a good day had by all.

When notice of the visit was first placed on the Coachmakers’ website all places were taken within 46 minutes. Perhaps a return trip will be made in the future.